27
amber
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,928.81avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Avg price
Okay£10.14avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£32K£32K/yr · 208K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£7.96–£12.21cheapest to priciest tracked listing — scored on the share inside $15–$100