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always postpartum underwear

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 12Conversion 71Competition 8Returns 100Price range 65Avg price 75Brand share 0Review moat 36Quality gap 77

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.13

avg listing price — sweet spot $15–$100

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Price range

Good£7.44–£28.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,926.56

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£47K

£47K/yr · 47K searches

Growth

Bad-25.2%

90-day search growth — must beat 0% to launch

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand