46
airsoft
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Great£47.67avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,581.59avg incumbent reviews — the moat a new listing must climb
Market size
Okay£188K£188K/yr · 806K searches
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Price range
Okay£4.99–£270.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier