50
aftershave men gift set
Worth a lookShows low returns (0.7%), but soft demand (-6.7% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Good£659K£659K/yr · 2.7M searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.10avg listing price — sweet spot $15–$100
Price range
Okay£3.46–£22.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,269.61avg incumbent reviews — the moat a new listing must climb