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adidas
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Incredible£43.88avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great£10.07–£115.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad13,060.96avg incumbent reviews — the moat a new listing must climb
Market size
Bad£37K£37K/yr · 284K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand