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adidas tensaur kids
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Great£19.60avg listing price — sweet spot $15–$100
Price range
Great£6.60–£43.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,249.82avg incumbent reviews — the moat a new listing must climb
Market size
Good£379K£379K/yr · 1.9M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Returns
Okay4.7%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale