47
abaya
Skip itSoft demand (-50.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Competition
Great22%top-5 click share — an open shelf
Review moat
Great192.79avg incumbent reviews — the moat a new listing must climb
Avg price
Great£20.38avg listing price — sweet spot $15–$100
Price range
Great£8.26–£45.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Bad8.2%return rate — above 5% kills the launch gate
Market size
Bad£12K£12K/yr · 356K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.8%90-day search growth — must beat 0% to launch