50
1940s dresses for women
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but high returns (12.3%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Great£21.64avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good£5.81–£34.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good903.63avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Market size
Bad£16K£16K/yr · 401K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad12.3%return rate — above 5% kills the launch gate
Signals High Returns