50
1920s dresses for women
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but high returns (12.5%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible£26.42avg listing price — sweet spot $15–$100
Price range
Great£9.09–£74.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great377.61avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Okay£121K£121K/yr · 693K searches
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad12.5%return rate — above 5% kills the launch gate
Signals High Returns