50
12-18 months girls clothes
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a small market ($47K/yr) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Okay£4.10–£24.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,066.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.15avg listing price — sweet spot $15–$100
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£47K£47K/yr · 272K searches
Signals No Dominant Brand