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60

white stones for garden

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 85Conversion 39Competition 75Returns 96Price range 54Avg price 47Brand share 39Review moat 55Quality gap 80

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Growth

Great+86.2%

90-day search growth — must beat 0% to launch

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great40%

top-5 click share — an open shelf

Review moat

Good1,299.2

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.31–£28.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.62

avg listing price — sweet spot $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Bad£69K

£69K/yr · 191K searches