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white stones for garden
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+86.2%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Review moat
Good1,299.2avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.31–£28.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.62avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Bad£69K£69K/yr · 191K searches