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Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Price range
Great£7.74–£59.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.07avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,473.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£157K£157K/yr · 324K searches
Growth
Bad-24.2%90-day search growth — must beat 0% to launch