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Soft demand (-24.2% this quarter) — this niche doesn't clear our bar today.

Market size 33Growth 13Conversion 38Competition 61Returns 41Price range 84Avg price 78Brand share 40Review moat 40Quality gap 62

Price range

Great£7.74–£59.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£16.07

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,473.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay£157K

£157K/yr · 324K searches

Growth

Bad-24.2%

90-day search growth — must beat 0% to launch