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vanilla body lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Great£1.4M£1.4M/yr · 1.6M searches
Avg price
Good£14.22avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.28–£23.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,542.56avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand