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unscented soap
Skip itPrices mostly outside the sweet spot ($0.89–$12.99) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Review moat
Good610.08avg incumbent reviews — the moat a new listing must climb
Market size
Okay£203K£203K/yr · 221K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£5.50avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£0.89–£12.99cheapest to priciest tracked listing — scored on the share inside $15–$100