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tea tree shampoo
Worth a lookShows low returns (0.2%), but soft demand (-20.7% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good£1.44–£36.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.70avg listing price — sweet spot $15–$100
Market size
Okay£154K£154K/yr · 160K searches
Review moat
Bad5,099.85avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.7%90-day search growth — must beat 0% to launch