73
sunscreen stick
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Growth
Incredible+119.2%90-day search growth — must beat 0% to launch
Competition
Great33%top-5 click share — an open shelf
Price range
Great£4.64–£49.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.07avg listing price — sweet spot $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good£382K£382K/yr · 483K searches
Review moat
Okay1,830.42avg incumbent reviews — the moat a new listing must climb