52
stocking fillers
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($0.98–$13.63) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Market size
Good£420K£420K/yr · 6.0M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,523.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£5.48avg listing price — sweet spot $15–$100
Price range
Bad£0.98–£13.63cheapest to priciest tracked listing — scored on the share inside $15–$100