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spongebob
Skip itSoft demand (-32.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Review moat
Great290.81avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.51avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay£149K£149K/yr · 1.4M searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad£3.17–£16.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-32.5%90-day search growth — must beat 0% to launch