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soap flowers
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible£2.4M£2.4M/yr · 3.1M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.99avg listing price — sweet spot $15–$100
Review moat
Good850.29avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.00–£30.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-46.6%90-day search growth — must beat 0% to launch