38
smelling salts
Skip itPrices mostly outside the sweet spot ($2.77–$12.02) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good862avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£198K£198K/yr · 284K searches
Avg price
Okay£9.19avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Price range
Bad£2.77–£12.02cheapest to priciest tracked listing — scored on the share inside $15–$100