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shower gel
Launch itA $2.2M/yr market growing +18.4% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible£2.2M£2.2M/yr · 5.3M searches
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,923.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.95avg listing price — sweet spot $15–$100
Price range
Bad£0.78–£11.91cheapest to priciest tracked listing — scored on the share inside $15–$100