49
shower cap
Skip itPrices mostly outside the sweet spot ($2.50–$11.54) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Market size
Good£559K£559K/yr · 1.0M searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,616.76avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Avg price
Bad£4.92avg listing price — sweet spot $15–$100
Price range
Bad£2.50–£11.54cheapest to priciest tracked listing — scored on the share inside $15–$100