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shea butter moisturiser
Skip itPrices mostly outside the sweet spot ($5.35–$15.81) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£343K£343K/yr · 451K searches
Review moat
Okay2,007.16avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.02avg listing price — sweet spot $15–$100
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Price range
Bad£5.35–£15.81cheapest to priciest tracked listing — scored on the share inside $15–$100