50
roll on
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($1.21–$8.33) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good£340K£340K/yr · 767K searches
Review moat
Good1,473.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£3.42avg listing price — sweet spot $15–$100
Price range
Bad£1.21–£8.33cheapest to priciest tracked listing — scored on the share inside $15–$100