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roll on deodorant for men
Launch itA $944K/yr market growing +22.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Market size
Great£944K£944K/yr · 806K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good999.32avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£1.03–£21.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.70avg listing price — sweet spot $15–$100