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neals yard
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Good510.54avg incumbent reviews — the moat a new listing must climb
Market size
Good£705K£705K/yr · 1.2M searches
Avg price
Good£12.93avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Price range
Good£2.60–£29.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand