49
natural deodorant
Skip itA deep review moat (11,600 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£213K£213K/yr · 390K searches
Price range
Okay£2.82–£20.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad11,599.67avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.48avg listing price — sweet spot $15–$100