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mini toiletries
Worth a lookShows low returns (0.1%), but weak search conversion (1.8%) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Market size
Okay£259K£259K/yr · 1.3M searches
Review moat
Okay1,968.09avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.21avg listing price — sweet spot $15–$100
Price range
Okay£0.93–£25.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale