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mens shampoo
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Market size
Good£468K£468K/yr · 648K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,074.93avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.88–£20.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Avg price
Bad£7.81avg listing price — sweet spot $15–$100