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mens moisturiser
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Growth
Good+34.8%90-day search growth — must beat 0% to launch
Market size
Good£318K£318K/yr · 705K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,279.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.03avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.73–£12.29cheapest to priciest tracked listing — scored on the share inside $15–$100