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make waves antiperspirant
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£17.34avg listing price — sweet spot $15–$100
Market size
Good£713K£713K/yr · 1.3M searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,946.13avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.61–£25.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand