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magnesium bath salts
Skip itSoft demand (-36.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£210K£210K/yr · 220K searches
Review moat
Okay2,372.6avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.38–£21.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.61avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-36.3%90-day search growth — must beat 0% to launch