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loreal men expert shower gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Market size
Okay£216K£216K/yr · 232K searches
Review moat
Okay2,325.4avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.58avg listing price — sweet spot $15–$100
Price range
Bad£2.32–£18.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand