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leave in conditioner
Launch itA $1.2M/yr market growing +9.7% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 1.7M searches
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Price range
Okay£2.95–£20.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.89avg listing price — sweet spot $15–$100
Review moat
Bad13,160.33avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand