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kojic acid
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great£15.17avg listing price — sweet spot $15–$100
Price range
Good£4.99–£43.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Market size
Good£570K£570K/yr · 598K searches
Growth
Okay+19.5%90-day search growth — must beat 0% to launch
Review moat
Bad4,906.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand