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individual lashes
Launch itA $1.0M/yr market growing +4.0% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great£1.0M£1.0M/yr · 2.9M searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good1,001.09avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Avg price
Bad£7.47avg listing price — sweet spot $15–$100
Price range
Bad£3.76–£13.93cheapest to priciest tracked listing — scored on the share inside $15–$100