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hand wash anti-bacterial
Launch itA $2.0M/yr market growing +6.0% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Market size
Incredible£2.0M£2.0M/yr · 3.3M searches
Competition
Great38%top-5 click share — an open shelf
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,413.38avg incumbent reviews — the moat a new listing must climb
Price range
Okay£0.91–£21.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.22avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand