48
hand soap refill
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Market size
Good£836K£836K/yr · 832K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.19–£21.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,698.86avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.29avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand