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hand sanitiser
Launch itA $1.1M/yr market growing +4.1% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 2.2M searches
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,414.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.05–£21.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Avg price
Bad£6.55avg listing price — sweet spot $15–$100