45
glycerin
Skip itPrices mostly outside the sweet spot ($3.05–$10.91) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,684.42avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£215K£215K/yr · 335K searches
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£6.21avg listing price — sweet spot $15–$100
Price range
Bad£3.05–£10.91cheapest to priciest tracked listing — scored on the share inside $15–$100