73
face paint
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Growth
Great+65.3%90-day search growth — must beat 0% to launch
Competition
Great39%top-5 click share — an open shelf
Price range
Great£3.36–£50.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£715K£715K/yr · 1.1M searches
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.64avg listing price — sweet spot $15–$100
Review moat
Okay1,875.84avg incumbent reviews — the moat a new listing must climb