48
exfoliating towel
Skip itPrices mostly outside the sweet spot ($5.46–$14.55) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Market size
Good£595K£595K/yr · 734K searches
Review moat
Good1,204.8avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.48avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-40.8%90-day search growth — must beat 0% to launch
Price range
Bad£5.46–£14.55cheapest to priciest tracked listing — scored on the share inside $15–$100