42
epsom salt
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.5M£1.5M/yr · 1.0M searches
Price range
Okay£2.38–£21.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,966.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.79avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand