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dr squatch deodorant uk
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Great£20.48avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Price range
Great£6.73–£44.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,068.33avg incumbent reviews — the moat a new listing must climb
Market size
Good£453K£453K/yr · 491K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand