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deodorant womens
Launch itA $1.1M/yr market growing +24.5% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 2.9M searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+24.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,994.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad£1.23–£17.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£3.88avg listing price — sweet spot $15–$100