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deodorant sticks for men
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Market size
Good£718K£718K/yr · 776K searches
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,008.57avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.48–£21.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.40avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand