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deodorant stick
Launch itA $1.0M/yr market growing +22.5% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Market size
Great£1.0M£1.0M/yr · 1.5M searches
Competition
Great38%top-5 click share — an open shelf
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,786.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.68avg listing price — sweet spot $15–$100
Price range
Bad£1.68–£17.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand