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deodorant for men
Launch itA $2.1M/yr market growing +32.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible£2.1M£2.1M/yr · 3.5M searches
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Growth
Good+32.0%90-day search growth — must beat 0% to launch
Review moat
Good1,350.21avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.97avg listing price — sweet spot $15–$100
Price range
Bad£1.23–£16.99cheapest to priciest tracked listing — scored on the share inside $15–$100